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Crisis Preparedness Kit
A customizable digital toolkit that includes:
- Rapid response protocols (decision trees for escalation, approval workflows).
- Pre-drafted message templates for common scenarios (data breach, product recall, executive misconduct, natural disaster).
- Stakeholder communication maps (internal staff, customers, regulators, media).
- Dark site or landing page copy for crisis updates.
- Legal & PR review checklists to accelerate approval without exposing liability.
Crisis Simulation & Media Training
An immersive, scenario-based exercise that includes:
- Custom crisis scenario script based on the client’s industry and past vulnerabilities.
- Live mock press conference with a journalist role-player (ex-reporter or former news anchor).
- Social media fire drill – responding to simulated viral posts and comments.
- Post-exercise video replay & critique with actionable feedback on message control, non-verbal cues, and Q&A traps.
- Key message “cheat sheets” for C-suite spokespeople.
Crisis Monitoring & Rapid Response Retainer
Build an early-warning system infrastructure that includes:
- Social listening & media monitoring dashboard configured with client-specific keywords, brand variants, and risk indicators.
- 24/7 alert protocol (SMS/email thresholds for negative volume spikes).
- Pre-approved standby statement generator – a tool that pulls from pre-vetted phrases so the client can issue a holding statement within 15 minutes.
- Quarterly threat landscape reviews (emerging risks, competitor crisis case studies, regulatory changes).